27 Aug
27Aug

The people on your sales teams are fighting a daily uphill battle. They have to close more sales to increase the company’s profits. In order to close more sale they need more qualified leads. Developing qualified leads is the main goal of inbound marketing.

If done correctly, your inbound marketing efforts will supply your sales team with a steady stream of qualified leads so that they can close more sales. Here are three ways inbound marketing can make your sales team more effective and increase sales. But first of all check if the link is indexed


1. Deliver More Leads

Inbound marketing is one of the most effective ways of generating good, qualified leads for your business. Your website is working for you 24/7 all you have to do is put a good offer up.

In a recent study conducted by HubSpot it has been shown that offers promoting a free ebook get twice as many clicks as those promoting a free webinar. Websites with at least 30 separate landing pages get seven times more leads than those sites that have less than ten.

Taking these statistics into account it would appear that you can generate more leads by producing more ebooks and assign a separate landing page to each one.

Provide what consumers want and the will gladly give you their contact information.


2. Pre-Qualify Leads Before Sending Them To Your Sales Team

If someone downloads an ebook from your website are they ready to buy? Probably not. Depending on your industry, you could have a very long buying cycle. It is important to identify where prospective customers are with regards to the buying cycle.

After sending out a few follow-up emails out to the person who downloaded an ebook he or she may then request a demo or a trial offer. At this point sending that lead to the sales team makes sense. The prospect has qualified.

One of the main complaints from sales teams is that many of the leads that they are given haven’t been qualified are should not have been passed on in the first place. According to Gleanster Research nearly 75% of leads that are generated never develop into sales. It is up to the marketing efforts to identify the 25% of leads that will turn into customers and then pass them onto the sales team.


3. Track Prospects

It is every salesperson’s dream to get a “hot” prospect who already has his credit card out and is ready to buy today. The only way to get these prospects to your sales team in a timely fashion is to continually monitor where they are in the sales cycle. Every interaction with a prospect needs to be tracked.

As the prospect moves along the sales cycle into the “buying zone” marketing should be alerted and that prospect should be immediately sent to sales. Hot prospects can cool off very fast.

By using these three steps your inbound marketing efforts will be able to produce a steady stream of qualified leads to your sales team and keep them happy.  A happy sales team leads to more sales and more profits for your company.


Comments
* The email will not be published on the website.
I BUILT MY SITE FOR FREE USING