Discover How You Can Solve Your Revenue Problem With Inbound Marketing

31 Aug

31Aug

Getting on board with inbound marketing can be the most valuable thing you can do if you have a revenue problem. Regardless of the cause of your revenue problem, inbound marketing can put you back on track with your competitors by giving customers what they want. After all, that’s exactly what you’re trying to do.

Outbound marketing techniques aren’t convincing anymore, and they could even be the cause of your revenue problem. With inbound marketing, you’re bringing interested consumers to your website and to your products or services by giving them an enticing offer for their time, like an e-book, white paper, or blog post. Once at your website, you can more easily turn leads into sales to generate more revenue. With inbound marketing, consumers have already done half the work—they’ve found you, and this is often the hardest part of selling. Now, you just have to reel them in. Here’s how inbound can help you.

Lead Generation

With other techniques, lead generation can be costly, time consuming, and hit or miss. However, with inbound, it’s never been so easy. Potential customers are already on the internet, you just have to figure out exactly where they are so you can target them with your valuable content. This only takes some research and analysis to figure out what types of keywords they’re using and where they’re hanging out so you can better zero in on them. With proper SEO, a social media presence, and rich content that prospects will want to read, inbound can easily rack up more leads than ever before.

Sales Qualified

Lots of companies lose valuable revenue from spending too much time chasing unqualified leads. Inbound isn’t just used to generate leads, it also lets you turn cold leads into warmer ones through nurturing techniques so you’re only spending time on qualified leads.

In return for your content, prospects have given you their contact information while answering a call to action. This gives you all you need to follow up with them further so you can make sure they’re qualified before the sales team steps in. By sending them timely emails, you can provide them with information that is tailored to their specific needs so they can become better informed about their potential purchase.

Shorter Cycle

A long sales cycle can be detrimental to a company’s bottom line. Nurturing leads can quickly move them through the sales pipeline. They have all the information they need to make a decision, so they’re not spending so much time in each phase of the cycle, which means your sales team can close sales faster.

Real-Time Data

With proper marketing automation software, you can know exactly what consumers are doing on your website in real time. This will allow you to understand, based on their website history and present browsing, where they are in the sales cycle so you don’t miss any opportunities to close deals due to time delays in data analysis. The more time you waste contacting a prospect when he’s ready to buy, the more time he has to get in touch with your competitor. Moving quickly and knowing when to sell can generate more revenue.

Brand Recognition

People are more inclined to buy from a company if they’ve seen its brand before. Inbound marketing helps you get your brand out there through social media, search engines, and ads, which will make your prospects more persuaded to buy from you.

Problem Solved

If you’re looking to solve a revenue problem, inbound marketing can be the answer you’re looking for. Done correctly, it can generate and qualify leads, shorten the sales cycle, provide you with valuable real-time data, and give you brand recognition. With so many benefits, it’s hard to believe that every company isn’t jumping on board enthusiastically and taking control of their sales numbers through the implementation of inbound marketing.

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