Why Having HubSpot's Marketing Software Isn't Enough

31 Aug

31Aug

Inbound marketing is the preferred method to generate leads, nurture prospects, sell, and increase brand visibility in today’s business world, thanks to the rise of the internet and the drastic changes made to the sales process.

HubSpot’s marketing software can help you drive efficiencies, increase productivity, humanize your brand, and more effectively deploy your inbound marketing strategies. But on its own, it isn’t enough. It can do great things for your organization’s marketing department, but it isn’t a magic pill that will make all of your problems go away, all of your mistakes disappear, and all of your poor strategies vanish.

Here are some of the reasons why having HubSpot just isn’t enough.

You Need a Great Inbound Marketing Strategy

HubSpot won’t be able to do anything for you if your strategies are poor to begin with. It isn’t a magical cure-all, it’s a tool. If the software isn’t working for you, if you’re not meeting your goals, if you’re not seeing a drastic difference in your lead generation or sales, it’s most likely because your marketing strategy sucks.

Maybe you’re not creating enough content or you’re posting your content inconsistently. Maybe you’re not writing about the right things—or writing it for your audience. Perhaps you don’t even know who your audience is to begin with. Maybe you’re only using one or two strategies instead of a multi-pronged approach.

If you feel like HubSpot isn’t working for you, the first thing you need to do is start at the beginning and examine your marketing strategies—you may have to make drastic changes.

Your content marketing success doesn’t depend on your marketing software—it depends on your strategies.

You Need to Know How to Use It

For HubSpot’s marketing software to be effective, it needs to be used effectively. And it isn’t for the novice. Lead scoring, SEO, multi-media content development and distribution, lead nurturing, analytics—there are a lot of connecting parts that make up inbound marketing. The software itself has a lot of different tools, too. You need to know how to use every single aspect of it to get the most value out of it. If you’re letting half of the tools collect digital dust, you’re doing your organization a disservice. If this is happening, it’s time to invest in training for all of your users, or alternatively, it’s time to engage a certified HubSpot digital marketing agency for help. Both options will exponentially increase the value of your new investment.

You Have to Put in the Time and Effort

If you’re not using your new software, it can’t do anything for you. You have to put in the time and effort to use it consistently, for all of your digital marketing activities. All of your marketers need to be on board, and they can’t give up to go back to their old way of doing things because they’re frustrated or confused by the tools or don’t want to put in the time to learn how to use it properly. Everyone needs to commit.

You Need to Be Open to Change

Inbound marketing is constantly changing, and with every change comes new adjustments and additions to HubSpot. Its features and capabilities will continue to get more robust at an incredibly rapid rate—from new smart lists and the social inbox to more personalization, and better calls to action. You have to keep up if you want to see continued success with the program.

Continuing education and updates are key to staying at the forefront of your field. You have to be open to change and always be educating, strategizing, managing, and analyzing the new trends, tools, and technology that are coming out in inbound marketing if you want to get the most out of your software.

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